What Is Starbucks Coffees All About?

When you walk through the door at a Starbucks, the first thing you are likely to see is the crowd of people reading the paper or chatting with friends while lingering over a café mocha. Then, when you look a little further, you will see the smiling face of the barista ready to take your order and tempt you with some of their mouth watering pastries. All of this is done while you are breathing in that wonderful aroma of Starbucks coffees and you hope that the memory will last until your next visit.

Is the recognition from purely branding that makes them rank right up there with other popular brands such as Coca Cola and McDonalds? Or, is it due to the number of locations worldwide making it bound to be recognized through advertising? Or, is a Starbucks coffee just that good; a part of something special?

The CEO of Starbucks coffees, Howard Schultz, said that the idea was to create a “third place,” somewhere other than work or home where people could go to settle in and read or just hang out with friends while enjoying a specialty gourmet coffee. The atmosphere is comfortable and provides several different ways to enjoy social interaction, whether playing a game or just talking.

Of course, Starbucks is all about coffee. From a coffee cup full of their special blend to lattes and espressos, Starbucks is synonymous with coffee and they take it very seriously. They started out as premium coffee roasters and have held fast to their beginnings by serving only excellent brews. They recently underwent some changes and now discard any coffee that had been brewed for more than a half hour.

Starbucks has a commitment to providing their customers with excellent service and excellent Starbucks coffees. They ask their employees to avoid wearing any type of strong perfume, as it may interfere with the aroma of the coffee. At one time Starbucks served breakfast sandwiches along with their coffee but soon stopped as people claimed that the smell of the food overpowered the aroma of their coffee and the place smelled more like a diner than a cafe bar. Starbucks also has an indoor no-smoking policy to avoid the smell of smoke permeating into the coffee.

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